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What Was Covered?

Founder & Lead Consultant of PeopleBrand, David Thompson, will showcase how to build and maintain your employer brand when budgets are restricted, and hiring volumes are reduced.

  • The evolving role and importance of employer branding
  • How to measure and benchmark your current employer communications
  • Developing your unique employer stories
  • Producing content that's appropriate for the times
  • Creating a culture of advocacy and sharing

 

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About David Thompson

With over 20 years' experience in employer marketing, David has enviable experience of shaping employer brand strategies for many well-known blue-chip companies including Asda, Gazprom, The Telegraph, Autoglass, Moog and AXA, as well as a number of important government offices and local authorities.

He's also led some of the most respected employer marketing agencies to financial growth, winning a host of creative awards along the way. 

David is a regular blogger and speaker and has recently launched a series of online courses under the Employer Branding Made Easy banner, designed to simplify the subject so companies can compete for talent more effectively, regardless of budget and how well know their corporate brand is.

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